Privacy Policy

1. An overview of data protection

General information

The following information provides a simple overview of what happens to your personal information when you visit our website. Personal information is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our full Privacy Policy below.

Do Not Track

Our website does not currently respond to "Do Not Track" (DNT) signals sent by your browser. You may still opt out of specific tracking technologies as described in the sections below.

Third-Party Tools and Analytics

When you visit our website, your browsing activity may be statistically analyzed. This happens primarily using cookies and analytics programs. The analysis of your browsing activity is usually anonymous; however, you can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the sections below regarding "Google Analytics," "Meta Pixel," and other marketing tools.

2. Hosting and Content Delivery Networks (CDN)

External Hosting

Our website is hosted by external service providers. The personal information collected on this website is stored on the servers of these hosters. This may include, but is not limited to, IP addresses, contact requests, metadata and communications data, contractual data, contact information, names, website access logs, and other data generated through a website.

The use of external hosters is intended to provide a secure, fast, and efficient online experience through professional providers. As our website and Horl Corporation are based in the United States, your data is primarily processed and stored on servers located within the U.S.

Shopify

We use the Shopify e-commerce platform to operate our online store. When you visit our website or place an order, your data (specifically transaction data, payment details, and contact information) is processed by Shopify.

Vercel

We use the Vercel cloud platform to host the frontend (user interface) of our website. This allows for faster loading times and high website stability.

Sanity

We use Sanity as our Content Management System (CMS) to manage and deliver the content of our website.

Data Processing in the United States

By using our website, you acknowledge and agree that your personal information will be processed in the United States. We ensure that our hosting partners (Shopify, Vercel, etc.) maintain industry-standard security measures to protect your information from unauthorized access, disclosure, or destruction.

3. General Information and Mandatory Information

Responsible Party

The party responsible for data processing on this website (the "Company") is:

Horl Corporation
1900 West Loop South, Suite 1550
Houston, TX 77027
United States
Email: info.us@horl.com

The responsible party is the legal entity that, alone or jointly with others, determines the purposes and means of the processing of personal information (e.g., names, email addresses, etc.).

Data Privacy Contact

If you have any questions about this Privacy Policy or our data practices, please contact our privacy team at the address above or via email at: info.us@horl.com.

Storage Duration

Unless a more specific storage period has been specified in this Privacy Policy, your personal information will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, provided we have no other legally permissible reasons for storing your personal information (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply.

Information on Data Sharing with Service Providers

Our website uses tools and services provided by third-party companies, some of which are located outside the United States, including in the European Union. When these services are active, your personal information may be transferred to and processed by those providers. As a U.S.-based company, most of our data processing occurs within the United States. We require all service providers to maintain industry-standard security measures regardless of where processing takes place.

Withdrawal of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. The legality of the data processing carried out until the withdrawal remains unaffected by the withdrawal.

Right to File a Complaint

If you believe your privacy rights have been violated, you may have the right to file a complaint with the relevant regulatory authority in your state of residence (such as the Office of the Attorney General).

4. Recording of data on this website

Cookies

Our website uses "cookies." Cookies are small text files that do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently on your device (permanent cookies).

  • Essential Cookies: These are necessary for the technical operation of the website (e.g., keeping items in your shopping cart, security features).
  • Performance & Analytics Cookies: These help us understand how visitors interact with our site (e.g., Google Analytics).
  • Marketing Cookies: These are used to track visitors across websites to display relevant advertisements (e.g., Meta Pixel).

You can set your browser to inform you about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Server Log Files

Our hosting providers (Shopify and Vercel) automatically collect and store information in so-called server log files, which your browser automatically transmits to us. These include:

  • Browser type and browser version
  • Operating system used
  • Referrer URL (the page you visited previously)
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources. We use this information solely for the technical administration of the website, to ensure security, and to prevent fraudulent activity.

Contact Forms and Email Inquiries

If you send us inquiries via a contact form or email, your details from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not share this information without your consent, except as necessary to fulfill your request (e.g., sharing your address with a shipping carrier).

SSL and/or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

5. Analysis Tools and Advertising

General Information

We use various tracking technologies (cookies, pixels, and tags) to analyze user behavior, improve our website performance, and deliver targeted advertisements that are relevant to your interests. By using our website, you acknowledge that your browsing activity may be recorded and shared with our third-party partners for these purposes.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

  • Purpose: Google Analytics uses cookies to help us analyze how users navigate the site, allowing us to improve functionality and user experience.
  • Data Collected: IP address, device information, and pages visited.
  • Opt-Out: You can prevent the collection of your data by Google Analytics by installing the Google Analytics opt-out browser add-on available at: https://tools.google.com/dlpage/gaoptout.

Google Ads and Remarketing

We use Google Ads to advertise our products on the Google search results and on third-party websites.

  • Purpose: This allows us to display ads to users who have previously visited our website (Remarketing).
  • Tracking: Google uses cookies to serve ads based on someone’s past visits to our website.
  • Opt-Out: You can opt out of Google's use of cookies or device identifiers by visiting Google's Ads Settings.

Google Tag Manager

We use Google Tag Manager, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Tag Manager is a tool that allows us to integrate and manage tracking and analytics tools on our website. The Tag Manager itself does not create user profiles or store cookies — it only manages and triggers the tools integrated through it. However, it does collect your IP address, which may be transmitted to Google's servers in the United States.

  • Purpose: Simplified and centralized management of third-party tags and tracking scripts.
  • Opt-Out: You can prevent data collection by disabling JavaScript in your browser; however, this may limit website functionality.

Google Conversion Tracking

We use Google Conversion Tracking, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

  • Purpose: To measure the effectiveness of our advertising — for example, to see how many users who clicked on an ad completed a purchase.
  • Data Collected: Interaction data (clicks, conversions) associated with anonymized identifiers. We do not receive data that personally identifies you.
  • Opt-Out: Visit Google's Ads Settings at https://adssettings.google.com.

Google AdSense

We use Google AdSense, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

  • Purpose: To display targeted third-party ads on our website based on your interests, browsing history, and contextual information (such as your location or search terms).
  • Data Collected: IP address, cookie identifiers, device information, and usage data. This information is transmitted to Google's servers in the United States.
  • Opt-Out: Visit Google's Ad Settings at https://adssettings.google.com.

Meta Pixel (Facebook and Instagram)

We use the Meta Pixel provided by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

  • Purpose: This tool allows us to track the behavior of users after they have been redirected to our website by clicking on a Facebook or Instagram ad. It also allows us to create "Lookalike" audiences for better ad targeting.
  • Data Processing: The data collected is stored and processed by Meta. Meta may connect this data with your Facebook or Instagram account and use it for its own advertising purposes.
  • Opt-Out: To opt out of this tracking, you can adjust your ad preferences within your Facebook or Instagram account settings.

Klaviyo

We use Klaviyo for our email marketing and customer segmentation.

  • Tracking: Klaviyo tracks your interactions with our emails (opens/clicks) and your browsing behavior on our site to send personalized product recommendations.
  • Opt-Out: You can unsubscribe at any time using the "Unsubscribe" link at the bottom of our emails.

Polar Analytics

We use Polar Analytics for e-commerce data aggregation and marketing performance analysis.

  • Purpose: To consolidate data from multiple marketing channels (Meta, Google, Shopify, etc.) into a single dashboard, enabling us to measure campaign performance and optimize our marketing spend.
  • Data Collected: Order data, marketing attribution data, website traffic, and customer lifetime value metrics sourced from your interactions with our website and ads.
  • Opt-Out: Polar Analytics processes aggregated and anonymized data. For individual data requests, contact us at info.us@horl.com.
  • Privacy Policy: https://www.polaranalytics.com/privacy-policy

Your Opt-Out Rights (DAA and NAI)

In addition to the specific links above, you can opt out of interest-based advertising from many companies by using the following industry tools:

Digital Advertising Alliance (DAA): https://optout.aboutads.info/

Network Advertising Initiative (NAI): https://optout.networkadvertising.org/

6. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on this website, we will need your email address and confirmation that you consent to receive it. No additional data is required, though you may provide it voluntarily. We will use this information solely to send the requested communications and will not share it with third parties without your consent.

Your subscription is based on your consent. You may withdraw your consent at any time by clicking the "Unsubscribe" link at the bottom of any newsletter email. Withdrawal does not affect the lawfulness of any communications sent prior to that point.

Your email address will be retained until you unsubscribe or until we no longer operate the newsletter service. We reserve the right to remove addresses from our distribution list at our discretion for legitimate business reasons (e.g., inactive addresses, bounce management, or spam prevention).

Data stored with us for other purposes remains unaffected by an unsubscribe request.

After you unsubscribe, your email address may be stored in a suppression list solely to prevent future unwanted mailings. This data is used only for this purpose and is not combined with other data sources.

CAN-SPAM Act Compliance

In compliance with the CAN-SPAM Act, all commercial emails we send will:

  • Clearly identify themselves as commercial communications.
  • Include our physical mailing address: Horl Corporation, 1900 West Loop South, Suite 1550, Houston, TX 77027.
  • Provide a clear and conspicuous way to unsubscribe from future emails.
  • Honor all opt-out requests within 10 business days.

7. Plug-ins and Tools

Google Maps

This website uses Google Maps, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To enable Google Maps features, your IP address must be transmitted to Google's servers. The operator of this website has no control over this data transfer. When Google Maps is loaded, Google may also use Google Fonts to ensure consistent font rendering, which involves an additional server request.

We use Google Maps based on our legitimate business interest in presenting location information in an accessible and user-friendly way. Where your consent has been obtained, processing occurs on that basis, which you may withdraw at any time.

For more information on how Google handles user data, see Google's privacy policy at: https://policies.google.com/privacy

Cloudflare Turnstile

We use Cloudflare Turnstile on this website. The provider is Cloudflare, Inc., 101 Townsend Street, San Francisco, CA 94107, USA.

Turnstile is used to verify that data entered on our website (e.g., in a contact form) is submitted by a human rather than an automated program. For this purpose, Turnstile analyzes visitor behavior based on various signals, including IP address, time spent on the page, and mouse movements. This analysis begins automatically when you interact with a page that uses Turnstile. The data collected is transmitted to Cloudflare's servers.

We use Turnstile based on our legitimate business interest in protecting our website from automated spam and abuse. Where your consent has been obtained, processing occurs on that basis, which you may withdraw at any time.

For more information, see Cloudflare's privacy policy at: https://www.cloudflare.com/privacypolicy/

8. Online marketing and partner programs

Affiliate Programs

We participate in affiliate partner programs. When you click on an affiliate link on our website or in our communications, you are directed to the promoted offer. If you subsequently complete a qualifying transaction (a "conversion"), the affiliate and, where applicable, the platform that hosted the ad will receive a commission.

To track these conversions and calculate commissions accurately, the affiliate network uses cookies or similar tracking technologies (e.g., device fingerprinting) to associate your visit with a specific ad.

We participate in these programs based on our legitimate business interest in supporting and measuring our marketing activity. Where required, we will obtain your consent before placing tracking cookies.

We currently participate in the following affiliate programs:

CJ Affiliate
530 E Montecito St, Santa Barbara, CA 93103, USA
https://www.cj.com/legal/privacy

9. eCommerce and payment service providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data to establish, manage, and fulfill our contractual relationships with you. Usage data related to your interaction with this website is collected only where necessary to provide our services or for billing purposes.

Collected customer data will be retained for as long as necessary to fulfill the order or contractual relationship, and thereafter for as long as required by applicable law (e.g., tax and financial recordkeeping obligations). Upon expiration of those retention periods, the data will be deleted.

Data Sharing for Order Fulfillment and Shipping

When you place an order, we share the personal data necessary to fulfill your purchase with the shipping carrier responsible for delivery and the payment processor handling the transaction. We share only the data each provider needs to perform their specific service.

If you have provided consent, we may share your email address with the shipping carrier so that they can send you shipping status updates. You may withdraw this consent at any time.

Payment Services

We use third-party payment processors to handle transactions on our website. When you make a purchase, your payment data (e.g., name, billing address, payment amount, credit card number) is processed directly by the relevant payment provider for the purpose of completing the transaction. The respective terms and privacy policies of each provider apply to that processing.

We use the following payment service providers:

  • PayPal: The provider is PayPal, Inc., 2211 North First Street, San Jose, CA 95131, USA. For more information, see PayPal's privacy policy: https://www.paypal.com/us/legalhub/privacy-full
  • Shopify Payments: Payment processing for orders placed through our online store is handled by Shopify Inc., 151 O'Connor Street, Ottawa, ON K2P 2L8, Canada. For U.S. customers, transactions are processed on servers located in the United States. For more information, see Shopify's privacy policy: https://www.shopify.com/legal/privacy

10. Special Notice for California Residents (CCPA/CPRA)

This section applies exclusively to residents of the State of California and supplements the information in this Privacy Policy.

Your California Privacy Rights

Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents have the following rights:

  • Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collecting it, and the third parties with whom it has been shared.
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions (e.g., completing a transaction, legal obligations).
  • Right to Correct: You may request that we correct inaccurate personal information we hold about you.
  • Right to Opt-Out of Sale or Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. We use advertising pixels (Meta, Google) that may constitute "sharing" under California law. To opt out, use the industry tools listed in Section 6 or contact us directly.
  • Right to Limit Use of Sensitive Personal Information: You may request that we limit the use of your sensitive personal information to purposes strictly necessary to provide our services.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of the rights described above.

To submit a request, contact us at: info.us@horl.com

We will respond within 45 days. In complex cases, we may extend this period by an additional 45 days with prior notice.

Personal Information We Collect

Over the past 12 months, we have collected the following categories of personal information:

  • Identifiers (name, email, IP address, device ID) — for order fulfillment, marketing, and security
  • Commercial information (purchase history, products viewed) — for order processing and personalized recommendations
  • Internet activity (browsing behavior, clicks, session data) — for analytics and advertising optimization
  • Approximate geolocation (derived from IP address) — for localized content and fraud prevention
  • Financial information (payment method type, billing address) — for payment processing only, handled by PayPal and Shopify Payments
  • Inferences (shopping preferences, predicted interests) — for targeted advertising and email personalization

We do not sell personal information for monetary compensation. We do share certain data with advertising partners (Meta, Google) for behavioral advertising purposes, which may constitute "sharing" under California law. You may opt out at any time as described in Section 5.

"Shine the Light" Law (California Civil Code § 1798.83)

California residents may request, once per year and free of charge, information about the categories of personal information (if any) disclosed to third parties for direct marketing purposes, and the names and addresses of those third parties. To make such a request, contact us at info.us@horl.com.

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